Earlier this month, a bunch of prominent film producers in India decided to release some of their high-profile movies on video streaming apps instead of waiting for cinemas to reopen amid the Covid-19 pandemic. For India, this was a departure from the norm, as in the country, movies typically arrive on over-the-top (OTT) platforms only after they have run in cinemas for weeks, if not months.
The decision, of course, outraged cinema owners and operators, some of whom even threatened to boycott those behind the move.
But given the current situation, there’s a high chance that many more producers may be forced to take the online route.
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