Watch: WE Comms CEO Melissa Waggener-Zorkin on better leadership through vulnerability

The days of brands staying silent amidst political and civil unrest are long gone. At the helm of one of the largest independent communications agencies in the world, WE’s co-founder and global CEO Melissa Waggener-Zorkin knows how crucial it is for company leaders to discuss complex societal issues inside their walls and out with a sense of vulnerability, mindfulness, and conviction.

To guide these difficult conversations with employees and consumers, Waggener-Zorkin shares her philosophy of humility with Quartz CEO Zach Seward, a practice especially powerful when it comes to being called out for missteps and listening to “unvarnished input,” as she describes it.

 I don’t want to be the smartest person in the room. I want other people to have that chance, and to know who I am, what I stand for, and what I’m not so great at. 

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