The shrewd political craft behind Andrew Cuomo’s folksy pandemic poster

“I love poster art.”

With these words, New York governor Andrew Cuomo unveiled a coronavirus-themed poster he designed himself, titled “New York Tough.” The 22 x 28 inch poster (priced at $11.50) is a visual summary of the state’s dramatic, uphill battle to contain one of his regular press briefings.

In stark contrast to the rest of the US, where number of positive coronavirus cases are spiking, reports indicate that New York is effectively containing the coronavirus, at least for the time being. At its peak, more than 600 people a day were dying of the virus. This week, the state reported several days without any Covid-19 deaths.

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