HBO Max, the new streaming service from WarnerMedia, launches May 27. Not only will it catapult the entertainment conglomerate into its streaming future, but it will also mark the beginning of a new era for the prestige TV brand from which it takes its name: HBO.
WarnerMedia is marketing the service with the tagline “Where HBO meets so much more.” The phrase captures the company’s overall strategy while simultaneously explaining what’s on the service. Now owned by AT&T with a mandate to grow, WarnerMedia hopes to leverage the globally beloved HBO name in order to attract new subscribers to the company’s broader cultural tent, which includes Warner Bros. movies, CNN, TNT, and a number of new series made specifically for the service, called “Max Originals.”
In short, WarnerMedia is using HBO to sell a whole bunch of other content in an effort to compete with the likes of Netflix and Disney.
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