Don’t buy Mark Zuckerberg’s definition of Facebook’s competition

Mark Zuckerberg thinks Facebook has plenty of competition. In what market, you ask? “The space of connecting with other people is a very large space,” Zuckerberg said during Wednesday’s hearing before the US House of Representatives Antitrust subcommittee.

Sure, Facebook is a big deal in social media, this thinking goes, but what about videoconferencing, telephones, birthday cards, backyard barbecues, kickball leagues, and friends who insist on playing matchmaker? They all connect people, too, and if you add up all that activity, surely Facebook makes up a more reasonable share of the market.

Thankfully, antitrust authorities don’t see it that way.

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