Analysts expect Cyber Monday 2020 to be the biggest online shopping day in US history, with anticipated sales of $10.8 billion to $12.7 billion.
On Black Friday this year, consumers dropped $9 billion online, a 21.6% increase over 2019, according to data from Adobe Analytics. The jump made this year’s Black Friday the second largest online spending day ever for Americans, just shy of the record $9.4 billion spent on Cyber Monday 2019.
Covid-19 restrictions drove some of the sales. States that limited gatherings saw 265% year-over-year growth in online shopping on Black Friday, compared to states without restrictions. With consumers looking to avoid crowds and indoor shopping, Adobe also found a 52% year-over-year increase in curbside and in-store pickup.
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