Cable network FX had to fuse with Hulu to survive the streaming era

Four months after FX began debuting some of its original series on Hulu rather than cable TV, the companies say the new arrangement is going swimmingly.

FX’s reach expanded by 130% after the “FX on Hulu” hub was launched in March, Hulu announced this month. Under the deal, in addition to a select group of FX originals now going straight to Hulu, most other new FX episodes are put on Hulu the day after they air on the US network. The hub also includes access to virtually the entire library of past FX shows, including The Shield and Justified.

Meanwhile, Hulu revealed half of its customers have engaged with the FX hub in one way or another. The US-based streaming service had about 32 million subscribers as of the second quarter.

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