Amid layoffs across industries, an Indian food brand is sticking to increments and upskilling

The Covid-19 pandemic has triggered layoffs and pay cuts across industries in India. But this tough environment also throws up an opportunity for businesses to reassess and optimise their human resource strategies.

Bengaluru-based ready to cook food brand, iD Fresh Food is doing just that by focussing on developing its existing talent and avoiding any drastic measures that could demotivate its staff.

“The last two months have taught us valuable lessons in doing more with less,” PC Musthafa, co-founder and CEO of iD Fresh, told Quartz in an interview.

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